by Jim Inglis
Prime Day has once again been hailed by Amazon as a winning promotional event. However, hidden in the numbers is the fact that the average purchase in 2021was 18% less than in 2020 and 24% less than is 1999. What is not in the glowing report is how many customers held...
by Jim Inglis
Many retailers with famous brands are turning their brands into umbrellas to offer an ever-increasing assortment of products from a wide range of independent retailers and distributors through their marketplace marketing programs. I suggest that this can prove to be...
by Jim Inglis
E-commerce created a retail evolution, but digital marketing has created an advertising revolution. Retail advertising in the past was newspaper and catalog print based. This type of advertising is most suitable for item/price sales. However, today people prefer to...
by Jim Inglis
We see many headlines and articles about the incredible percentage growth of e-commerce and can easily get caught up into a false scenario regarding the long run implicatons. It is a fact that e-commerce is a growing and must be a dynamic part to any retail strategy....
by Jim Inglis
Inflation is on the rise at a far faster rate than the Federal Reserve projected just a few months ago. Now they stick to their guns assuring us that this rapid rise in prices is transitory. What is missing is a definition of the word; transitory. Just like the...
