Good Strategy — Bad Marketing

It is good strategy for a home center, like Lowes, to pursue the Pro customer. However, it is important to realize that while the volume may grow from 25% to even 45% of sales, The Pro customers will be less than 5% of the traffic count. Now the question is: Why would...

The 20% Off Disease Has No Vaccine!

  Percentage-off sales never build loyalty but can destroy price image. It is never wise to tell customers that there is a good time to buy and a bad time to buy. It is not good to refer to your normal everyday prices as the high price example. Comparison pricing...

Inflation Roars On!

Two very famous retailers who have built their business on a low-price image have announced across the board price increases. These were cost based decisions, not related to consumer centric demand. Can you say panic? I remember the retail world in the 70’s when...

The Great Shopping Reset

  As I have traveled the world working with home centers on five continents. I have found that there is a general tendency to over assort the product range. That is to continue to add more and more different products into the store or onto the website with the...

Culture – The Secret Elixir of Success

The winning culture is magic. It can overcome many obstacles and other shortcomings. It can create a force that is unstoppable. It is the most important ingredient in developing a successful business. What are the elements that define a culture? It is not just a...

What is the Store of Tomorrow?

  What is the store of tomorrow? This is the topic in every retailer’s boardroom today. Change is a constant in the retail world, especially in historic moments like the current post-pandemic transition.  There is not one store of tomorrow; there are many stores of...