Breakthrough
Retailing
HOW A BLEEDING ORANGE CULTURE
CAN CHANGE EVERYTHING
Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. This book chronicles the founding, growth, stagnation, and rebirth of this great American retail success story. The first half describes how the magic of a Bleeding Orange culture made this story possible and revolutionized the way building material products are sold. The second half delves into the following ten principles of high-productivity retailing gleaned from this amazing success story.
Insights from the book
-
Breakthrough Retailing tells the story of how The Home Depot revolutionized the way building materials would be sold in North America, dominating the market, and becoming the the largest retailer of home improvement products and services in the world.
-
Breakthrough Retailing illustrates how culture drives performance and is the secret elixir of business success. It tells how a Bleeding Orange culture created a team that was passionate about customer service and dedicated to assuring that the customers would have no reason to ever shop elsewhere for home-improvement products.
- Breakthrough Retailing outlines ten principles that drives a high productivity retailing business.
- Breakthrough Retailing tells the history of one successful retail company and defines the process for future retail success.
Jim’s Ten Principles of Retailing
Principle 1:
Merchandising is an art embracing change.
Principle 2:
Your brand is your most valuable asset—and it resides in the mind of the customer.
Principle 3:
The right price is solely determined by customer perception.
Principle 4:
Success is measured by GMROI (gross margin return on inventory investment).
Principle 5:
Everyday Low Price demands Everyday Low Costs
Principle 6:
Advertising is an investment, not an expense.
Principle 7:
Self-service is the best service.
Principle 8:
Retailing must transition from product orientation to a service agenda.
Principle 9:
Hire the right people, train the right people, keep the right people.
Principle 10:
Culture drives performance.
RETAILING IS A RACE WITH NO FINISH LINE – BREAKTHROUGH RETAILING IS THE HANDBOOK FOR THIS RACE
More Acclaim for Breakthrough Retailing
Contact
Jim Inglis is President of Inglis Retailing and available to address merchandising and marketing issues within the retail industry. This may include speaking engagements, merchandising workshops, or video conferencing.
You can get in touch with Jim using the form.